Most likely others in the class didn’t get as excited or interested as did I, when one of our long chapters started discussing the legal side of advertising. Learning about how the government creates laws and regulations to monitor the use of advertisements in our nation opened my mind to yet another possible career option.
I started having the idea of studying law at an early age, as my Dad is a patent attorney who specializes in intellectual property law. He would occasionally talk about his work and how he loved it. I even had the opportunity to help him with some work over the summer. Lately I have thought about the possibility of going to law school after I graduate, but I also am rather attracted and attached to the idea of advertising and marketing so I am torn between two choices.
So I decided to do a little more research on the subject of laws dealing with advertising, I checked out the FTC website (http://www.ftc.gov/bcp/bcpap.shtm) which contains most of the same information found in our textbook about unfair or deceptive advertising . I stumbled upon an interesting blog that deals solely with advertising law.
http://www.consumeradvertisinglawblog.com/
This blog has several recent examples of companies violating a particular law or regulation. As I read over a few I became aware of how the advertising and marketing world really does need regulations, laws, and enforcements to keep it fair with everyone. One particular example I thought was interesting, was a trademark dispute between Victory Secret and Fortune Dynamic Inc. Victory Secret used the work “Delicious” on some of their tank tops and because Fortune Dynamic Inc owns the trademark for the “Delicious” mark on women’s shoes they decided to take Victory Secret to court.
Check out that blog to see advertising laws at work.
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