That's the Power of... Words

http://www.youtube.com/watch?v=j0HfwkArpvU
Several weeks ago a friend posted a youtube video on my Facebook page (the links just above, check it out). I watched it and thought it was rather creative, clever, and I went on with my life and didn’t think much else of it. He obviously knew that I was going to need some sort or advertising topic to blog about this first week. I personally had no idea when I first watched it that I would be incorporating it in my first blog for this advertising class. It’s not so much an ad for anything in particular but I felt there was an important lesson with advertising found within. When we see an image, person, or a logo our mind will instantly connect it with a word or brand. “Just Do It” with Nike, or when we see “The Man Your Man Could Smell Like” we connect it with Old Spice, or if we are lucky enough to see “The Most Interesting Man in The World” we think of Dos Equis. This youtube clip is almost like 50 short ad clips designed to brand us to a specific word. I was amazed at how well this video flows from one image to another keeping your mind constantly thinking on a certain word.
Such a creative clip like this would have had to take a lot of time to plan out all the different shots dealing with the words: play, blow, break, split, run, fly, fall, light, and space. The use of being creative with a word or words amplifies an ad. It helps the viewer remember the ad, makes the ad more entertaining and has a powerful effect.
I am always impressed with how creative some people can be. As I attended Jason’s Thursday lecture I couldn’t stop thinking about how I need to become more creative. He constantly talked about how he personally felt he wasn’t creative at all, and the entire time I was just blown away by his creativity. I wanted to ask y’all what you do to find that added creative buzz in your writing and ideas. What tips or suggestions have helped you when you seem to have hit that creative block or wall and can’t move forward?