Over the weekend I experienced firsthand one of the Seven Wonders of the World, The Grand Canyon. This was the first time I had ever seen the magnificent natural monument in person. It is incredible that a river was (and is still) able to carve such a beautiful landscape. In order to take in the entire canyon beauty, we hiked all the way to the Colorado River and looped back up to the rim. While on this short weekend getaway, I thought about what does the National Park Service do for advertising?
So I did a little research and found The National Park Conservation Association (NPCA) uses public service ads to promote the National Parks, as well as to send a message about how we as a people need to protect them. The NPCA is run by donations and funds from the government, but uses mostly print ads in national magazines and a limited amount of advertising on the web.
In 2016 the National Park Service will hit their 100 year anniversary, and so the NPCA did a few min promotion ad video to help inspire people to restore our National Parks. This ad campaign in entitled "Renewing Our National Park Promise".
I love the National Parks and hope to visit most, if not all, of them in my life; and I think that the NPCA should use other mediums to advertise the beauty of this country. For more info check out the NPCA’s website:
http://www.npca.org/
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